The company clarified the policy isn’t meant to be restrictive. “Employees can eat elsewhere based on location and schedule,” a spokesperson said. “The goal is simply to manage expenses and maintain consistency while traveling.”
The move comes on the heels of the chain’s very public logo and remodel fiasco. When Masino initially rolled out the modern redesign, critics slammed it as “woke,” and the company reportedly lost $100 million in market value in under a week. Even Donald Trump weighed in, tweeting: “Make lots of money and, most importantly, make your customers happy again!”
Since then, Cracker Barrel has fully restored its traditional elements—handmade biscuits, the Old Timer logo, and the classic country-store charm. The chain has also partnered with America250 to celebrate the nation’s 250th anniversary with in-store events, limited-time menu items, and family experiences.
Sarah Moore, Chief Marketing Officer, explained the partnership’s significance: “Cracker Barrel has always been more than a restaurant—it’s a place where Americans reconnect with traditions, with each other, and with the comfort of familiar food. America250 is a natural extension of that heritage, bringing people together through shared moments and classic flavors.”
So, what do you think? Is it fair for Cracker Barrel to ask employees to stick to its restaurants while traveling? And are you glad the chain is embracing its roots instead of chasing a modern makeover?
Share your thoughts below—are you team “Old Timer” or ready for a fresh update?